James brings over 20 years of film, theater, editorial, fashion and advertising experience to the head of Pure Film Creative. An award-winning writer and producer, he began his film career in India, working with directors such as Muzaffar Ali, Pamela Rooks, and Shekhar Kapur. His screenplay for Rooks’ Miss Beatty’s Children helped it win the Film Festival of India in 1993. That same yet he was the MC of the first televised Miss India Pageant, viewed by hundreds of millions around the world.
In Hollywood, he wrote and developed film projects and scores of commercials for legendary filmmakers Tarsem Singh, Marcus Nispel and Tony Scott, among others. James’ directorial debut, Losing Her, was the centerpiece for the “Late at Tate” at Tate Britain for November, 2008 with a special installation in the main hall of the museum. A stage version of his screenplay Hatter is in development to go up on London’s West End, directed by Sean Mathias.
James’ adaptation of F. Scott Fitzgerald’s short story Winter Dreams made United Talent Agency’s Best Reads of of the Year with a rare ‘strong recommend’ from analysts. The project is fully financed and will go into production in the spring/summer of 2017, with James directing. He is currently adapting a notorious true-crime story for Marcus Nispel, as well as scripting his long-time collaborator Rain Li‘s sophomore feature for a Chinese studio. Their short film Us was viewed over 70 million times in twenty-four hours when it streamed in May, 2016 in China.
Aside from film, James has executed creative projects of all kinds, from print to web design, for a gamut of industries and businesses. Formerly Manager of Communications at Citibank, James’s clients have also included Aramark, Iron Mountain, a mid-sized hotel and casino company, tech support giant iYogi.com, numerous not-for-profit/charity organizations (GPOL, Future Leaders Institute, KNP), and retailers.
James began his work career in Paris as fashion photographer Pamela Hanson‘s first assistant. After living in Australia, he trained at an ad agency in New York under one of the many hard-drinking Mad Men who were the inspiration for Don Draper. James then became one of the founding editors of Taxi Magazine, which reached a circulation of half a million just when James left for his odyssey in the Indian film world.
James has been published in many newspapers and magazines, including the New York Times, Travel and Leisure, and Health and Fitness. A regular guest lecturer at NYU Film School, his work is also taught at Columbia Film School by former HBO and Miramax development chief Jack Lechner. His well-regarded webzine, Pure Film Creative, has an average of 1,200 unique views per day. Having been called “refreshingly forthright” by Kyle Smith in The New York Post, James prides himself on successfully provoking the world’s provocateurs on a regular basis.
James divides his time between L.A. and New Delhi, where he creates filmed content for leading Indian brands and services.