Home - Pure Film Creative

who we are

Pure Film Creative is a premium content creation company based in Los Angeles and Beijing, headed by acclaimed filmmakers James Killough and Rain Li. We bring Hollywood’s exacting standards of excellence and creative scope across all platforms and formats of entertainment, communications and advertising. Together, James and Rain have over four decades of experience creating content for globally distributed publications, luxury brands, multinational corporations, and feature films that sweep awards at the most competitive film festivals in the world.

INTRODUCING: NEWBURGH WORKWEAR

All Successful Brands Deserve Merch

After helping a client become number one for their service sector in the region in under three years, we’ve moved to the next phase in our plan: A workwear brand extension based on the distinctive, character-based visual lexicon we built especially for them.

The Kickstarter campaign linked below explains our journey in greater detail. We hope you’ll contribute to this worthy venture — we’re offering some convo-starting rewards.

TAKE ME TO KICKSTARTER

what we do

Filmed Content

Video Makes Brands Dynamic

Filmmaking is Pure Film Creative’s core competency, and our value proposition — nobody understands filmed content better than Hollywood. It makes sense that filmmakers should be every brand's go-to resource for video.

There’s no aspect of the filmmaking process that we don’t have covered. From the big screen to mobile devices, we’ll write your story, cast it, crew it, shoot it, post it, upload it. Customers won’t just read and hear about your brand, they’ll experience it.

Branding & Logos

A Better Image Means Bigger Sales

Ranchers on the open range brand cattle as a declaration of ownership. But a logo and trademark are more than just easily recognizable mnemonics — they form and focus a brand’s identity for customers, owners, and employees.

A brand always needs fresh eyes with the right talent and experience to help stakeholders define and express who they are. That’s what we do: help you express your best self boldly, succinctly, unforgettably.

Site Design & Content Curation

Creating Your Brand's Own Magazine

All websites are digital publications. Some are simple brochures, others more complex glossy magazines — a good blog is a whole book. Your brand’s publication needs to be as vitalized as a Men’s Health, as gorgeous as a Vanity Fair.

We have decades of experience editing, art directing and creating content for globally recognized digital and print publications. We will build your website soup to nuts to be a page-turner that engages visitors and keeps them riveted.

Filmed Content

Video Makes Brands Dynamic

Site Design & Content Curation

Creating Your Brand's Own Magazine

Branding & Logos

A Better Image Means Bigger Sales

Our Clients

team pfc

james killough

CEO and Founder of Pure Film Creative

An award-winning writer, director and producer, James Killough divides his time between Los Angeles, his native New York and Asia.

Full Bio

rain li

Creative Director of Pure Film Creative

A native Beijinger, Rain Li is an award-winning, internationally acclaimed cinematographer and director.

Full Bio

On Content Creation

Why We Love What We Do

Quick Crit: ‘After Yang,’ ‘WeCrashed,’ and Tarun Tahiliani

This week's sample-sized reviews of random filmed content gets personal. If anyone's ever wondered just how big and fat the Indian wedding market is in monetary terms, we were there for its birth as a real industry in 1988....

‘1883’ and Its Pretzels of Conflict Between Anglos and Euros

Only midseason, the subtext about American cultural and racial relationships Taylor Sheridan's prequel to 'Yellowstone,' are already intellectually weighty enough for a few dissertations....

Oscar 2022: La Grande Tristezza of ‘The Hand of God’

In his most personal film to date, Paolo Sorrentino is too timid, seemingly embarrassed of eliciting pathos. Otherwise, it could've been a masterpiece....

‘Being the Ricardos’ Tries Not to be About Cancel Culture. It Is.

Aaron Sorkin had the opportunity to create an incendiary cautionary tale about the terrors of wokeism, but he pulls back and plays it safe, even in interviews. So meta....

‘Spencer’: Through a Looking‑Glass, Darkly

The short 'n sweet about Pablo Larraín's 'Spencer,' Will Sharpe's 'The Electrical Life of Luis Main,' and 'Kin,' with Charlie Cox....

Quick Crit: ‘The Green Knight’ Is a Colossal Achievement

James Killough sorts through his social media posts for the end of July 2021, and finds treasures even amid the pandemic, most notably The Green Knight....

Despite Being Soapy, ‘The Cook of Castamar’ Whets My Appetite

The Netflix series is rightly being called "the Spanish Downton Abbey." It leaves James Killough hungry for more, but that's unlikely to happen....

The Week In Content: July 9 to 16, 2021

As random as ever, James Killough's list of content that he found notable enough to post on social media....

Highlight Feature

SCOTUS: A Thousand Inquisitions Now

A New York Times opinion piece prompts concern that so many devout Catholics on the Supreme Court —fundamentalists kneeling to the world's only absolute monarch — might be an existential threat to America's foundational ethos.

Read More

who we are

INTRODUCING: NEWBURGH WORKWEAR

All Successful Brands Deserve Merch

what we do

Our Clients

team pfc

james killough

rain li

On Content Creation

Why We Love What We Do

Quick Crit: ‘After Yang,’ ‘WeCrashed,’ and Tarun Tahiliani

‘1883’ and Its Pretzels of Conflict Between Anglos and Euros

Oscar 2022: La Grande Tristezza of ‘The Hand of God’

‘Being the Ricardos’ Tries Not to be About Cancel Culture. It Is.

‘Spencer’: Through a Looking‑Glass, Darkly

Quick Crit: ‘The Green Knight’ Is a Colossal Achievement

Despite Being Soapy, ‘The Cook of Castamar’ Whets My Appetite

The Week In Content: July 9 to 16, 2021

SCOTUS: A Thousand Inquisitions Now

A New York Times opinion piece prompts concern that so many devout Catholics on the Supreme Court —fundamentalists kneeling to the world's only absolute monarch — might be an existential threat to America's foundational ethos.

The Cultural Conversation

Storytellers Rewriting the Fictions That Construct the World

It’s Time to Start Using the F‑Word About Russia

All Solid on the Western Front

One of Those Many Times I Forgot Myself

That Time the Taliban Chased Me Out of Town

How Hollywood Trolled Itself with “Borat”

Woody Allen Is Guilty. It’s Still No Reason to Cancel “Manhattan”

Les Fictions Dangereuses: Dissing Mister and Missus ‘Cis’

Oumou Kanoute: Let My People Go

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