Home - Pure Film Creative

who we are

Pure Film Creative is a premium content creation company based in Los Angeles and Beijing, headed by acclaimed filmmakers James Killough and Rain Li. We bring Hollywood’s exacting standards of excellence and creative scope across all platforms and formats of entertainment, communications and advertising. Together, James and Rain have over four decades of experience creating content for globally distributed publications, luxury brands, multinational corporations, and feature films that sweep awards at the most competitive film festivals in the world.

what we do

Filmed Content

Video Makes Brands Dynamic

Filmmaking is Pure Film Creative’s core competency, and our value proposition — nobody understands filmed content better than Hollywood. It makes sense that filmmakers should be every brand's go-to resource for video.

There’s no aspect of the filmmaking process that we don’t have covered. From the big screen to mobile devices, we’ll write your story, cast it, crew it, shoot it, post it, upload it. Customers won’t just read and hear about your brand, they’ll experience it.

Branding & Logos

A Better Image Means Bigger Sales

Ranchers on the open range brand cattle as a declaration of ownership. But a logo and trademark are more than just easily recognizable mnemonics — they form and focus a brand’s identity for customers, owners, and employees.

A brand always needs fresh eyes with the right talent and experience to help stakeholders define and express who they are. That’s what we do: help you express your best self boldly, succinctly, unforgettably.

Site Design & Content Curation

Creating Your Brand's Own Magazine

All websites are digital publications. Some are simple brochures, others more complex glossy magazines — a good blog is a whole book. Your brand’s publication needs to be as vitalized as a Men’s Health, as gorgeous as a Vanity Fair.

We have decades of experience editing, art directing and creating content for globally recognized digital and print publications. We will build your website soup to nuts to be a page-turner that engages visitors and keeps them riveted.

Filmed Content

Video Makes Brands Dynamic

Site Design & Content Curation

Creating Your Brand's Own Magazine

Branding & Logos

A Better Image Means Bigger Sales

Will the Real Elio Perlman Please Stand Up?

Is 'Call Me By Your Name' Inspired by Real People?

Part One

Writer-director James Killough finds himself in an awkward position after seeing an Oscar-winning film.

READ

Part Two

TV industry standards force James to investigate how his story might have been used as inspiration.

Read

Our Clients

team pfc

james killough

CEO and Founder of Pure Film Creative

An award-winning writer, director and producer, James Killough divides his time between Los Angeles, his native New York and Asia.

Full Bio

rain li

Creative Director of Pure Film Creative

A native Beijinger, Rain Li is an award-winning, internationally acclaimed cinematographer and director.

Full Bio

On Content Creation

Why We Love What We Do

Noted: Anglican Homophobes, ‘Rings of Power’ and Beth Ditto

A selection of James Killough's prolific posts on Facebook, from the first week in September 2022. ...

The Three‑Body Problem of ‘The Secrets of Dumbledore’

The final installment of the 'Fantastic Beasts' trilogy is a welcome evolution in the way gay men are portrayed in mass-market cinema. Sadly, there are other considerable problems....

Quick Crit: ‘After Yang,’ ‘WeCrashed,’ and Tarun Tahiliani

This week's sample-sized reviews of random filmed content gets personal. Ever wondered just how big and fat the Indian wedding market is? Killough was there from its birth to it's current behemoth size....

‘1883’ and Its Pretzels of Conflict Between Anglos and Euros

Only midseason, the subtext about American cultural and racial relationships Taylor Sheridan's prequel to 'Yellowstone,' are already intellectually weighty enough for a few dissertations....

Oscar 2022: La Grande Tristezza of ‘The Hand of God’

In his most personal film to date, Paolo Sorrentino is too timid in confronting the depth of his grief, seemingly embarrassed of eliciting pathos. With more a truthful rawness, it could've been a masterpiece....

‘Being the Ricardos’ Tries Not to be About Cancel Culture. It Is.

Aaron Sorkin had the opportunity to create an incendiary cautionary tale about the terrors of wokeism, but he pulls back and plays it safe, even in interviews. So meta....

‘Spencer’: Through a Looking‑Glass, Darkly

The short 'n sweet about Pablo Larraín's 'Spencer,' Will Sharpe's 'The Electrical Life of Luis Main,' and 'Kin,' with Charlie Cox....

Quick Crit: ‘The Green Knight’ Is a Colossal Achievement

James Killough sorts through his social media posts for the end of July 2021, and finds treasures even amid the pandemic, most notably The Green Knight....

Highlight Feature

Europe Sends the New York Times a Message With ‘Triangle of Sadness’

Ruben Östlund's 'Triangle of Sadness' is a stark, mocking rebuke for American pseudo-Marxists. Are they too righteous and "progressive" to listen?

Read More

who we are

what we do

Will the Real Elio Perlman Please Stand Up?

Is 'Call Me By Your Name' Inspired by Real People?

Part One

Part Two

Our Clients

team pfc

james killough

rain li

On Content Creation

Why We Love What We Do

Noted: Anglican Homophobes, ‘Rings of Power’ and Beth Ditto

The Three‑Body Problem of ‘The Secrets of Dumbledore’

Quick Crit: ‘After Yang,’ ‘WeCrashed,’ and Tarun Tahiliani

‘1883’ and Its Pretzels of Conflict Between Anglos and Euros

Oscar 2022: La Grande Tristezza of ‘The Hand of God’

‘Being the Ricardos’ Tries Not to be About Cancel Culture. It Is.

‘Spencer’: Through a Looking‑Glass, Darkly

Quick Crit: ‘The Green Knight’ Is a Colossal Achievement

Europe Sends the New York Times a Message With ‘Triangle of Sadness’

Ruben Östlund's 'Triangle of Sadness' is a stark, mocking rebuke for American pseudo-Marxists. Are they too righteous and "progressive" to listen?

The Killough Chronicles

The Crazy Wall of a Memoirist

Cousin Athol’s Portrait of Helmut Newton

One of Those Many Times I Forgot Myself

That Time the Taliban Chased Me Out of Town

‘The White Tiger’ Blows Colorism and the Caste System Wide Open

Content Creation: On Proper Representation in ‘Outlander’

TV Content: Fiction and Memory Collide Over a Single Image

Screenwriting: Solving the Mystery of the Defective Detective

Film Production: Why The DP is Your MVP

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