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who we are

Pure Film Creative is a premium content creation company based in Los Angeles and Beijing, headed by acclaimed filmmakers James Killough and Rain Li. We bring Hollywood’s exacting standards of excellence and creative scope across all platforms and formats of entertainment, communications and advertising. Together, James and Rain have over four decades of experience creating content for globally distributed publications, luxury brands, multinational corporations, and feature films that sweep awards at the most competitive film festivals in the world.

'THE BEST WRITING ON SUBSTACK'

— Bridget Warner Leroy

Award-winning journalist and radio host.

Pure Film Creative launched in 2010 as the creative-services division of CEO/Founder James Killough’s London-based film & TV production company, Pure Film Limited. After moving back to Los Angeles in 2011, James  began a group blog on WordPress.com with the stated purpose of experimenting with SEO and online content creation, namely by “provoking provocateurs,” taking down celebrities using satire or disruptively honest storytelling rather than gossip or opinion.

The first truly viral piece was an essay mocking Michelle Bachmann’s fraught views about the LGBT community. Having came out in high school in the late 70s, James offered a reward of $10,000 for any man who had documented proof of having had sex with her stereotypically fem-presenting husband, Marcus. LGBT activist blogger Andy Towel crowed, “PFC has turned the Internet into the Wild West.” (READ MORE)

VISIT Q&S POST

what we do

Filmed Content Video Makes Brands Dynamic Filmmaking is Pure Film Creative’s core competency, and our value proposition — nobody understands filmed content better than Hollywood. It makes sense that filmmakers should be every brand's go-to resource for video.

There’s no aspect of the filmmaking process that we don’t have covered. From the big screen to mobile devices, we’ll write your story, cast it, crew it, shoot it, post it, upload it. Customers won’t just read and hear about your brand, they’ll experience it. Branding & Logos A Better Image Means Bigger Sales Ranchers on the open range brand cattle as a declaration of ownership. But a logo and trademark are more than just easily recognizable mnemonics — they form and focus a brand’s identity for customers, owners, and employees.

A brand always needs fresh eyes with the right talent and experience to help stakeholders define and express who they are. That’s what we do: help you express your best self boldly, succinctly, unforgettably. Site Design & Content Curation Creating Your Brand's Own Magazine All websites are digital publications. Some are simple brochures, others more complex glossy magazines — a good blog is a whole book. Your brand’s publication needs to be as vitalized as a Men’s Health, as gorgeous as a Vanity Fair.

We have decades of experience editing, art directing and creating content for globally recognized digital and print publications. We will build your website soup to nuts to be a page-turner that engages visitors and keeps them riveted.

Filmed Content Video Makes Brands Dynamic Filmmaking is Pure Film Creative’s core competency, and our value proposition — nobody understands filmed content better than Hollywood. It makes sense that filmmakers should be every brand's go-to resource for video.

There’s no aspect of the filmmaking process that we don’t have covered. From the big screen to mobile devices, we’ll write your story, cast it, crew it, shoot it, post it, upload it. Customers won’t just read and hear about your brand, they’ll experience it. Site Design & Content Curation Creating Your Brand's Own Magazine All websites are digital publications. Some are simple brochures, others more complex glossy magazines — a good blog is a whole book. Your brand’s publication needs to be as vitalized as a Men’s Health, as gorgeous as a Vanity Fair.

We have decades of experience editing, art directing and creating content for globally recognized digital and print publications. We will build your website soup to nuts to be a page-turner that engages visitors and keeps them riveted. Branding & Logos A Better Image Means Bigger Sales Ranchers on the open range brand cattle as a declaration of ownership. But a logo and trademark are more than just easily recognizable mnemonics — they form and focus a brand’s identity for customers, owners, and employees.

A brand always needs fresh eyes with the right talent and experience to help stakeholders define and express who they are. That’s what we do: help you express your best self boldly, succinctly, unforgettably. Contact Us

Our Clients

team pfc

James Killough Founder/CEO of Pure Film Creative

james killough

CEO and Founder of Pure Film Creative

An award-winning writer, director and producer, James Killough divides his time between Los Angeles, his native New York and Asia.

Full Bio
Director Cinematographer Rain Li is Creative Director of Pure Film Creative

rain li

Creative Director of Pure Film Creative

A native Beijinger, Rain Li is an award-winning, internationally acclaimed cinematographer and director.

Full Bio

The Creative Process: Embracing Shiva's Method

For every act of creation, there's an equal and opposite act of destruction.

Every act of creation involves some degree of destruction of the creator’s lifeforce and its transference to the work in progress. James Killough’s experience is that the more he allows himself to be torn apart, the more powerful the finished piece will be.

READ ESSAY

On Content Creation

Why We Love What We Do
Victor Banerjee in A Passage To India James Killough for Quibblers & Scribblers
CONTENT CREATION
September 7, 2023

Roasting Missionaries and Other Disruptions

In his inaugural post for Quibblers & Scribblers, James Killough explains how American culture is compromised by confusing fictionalizations. Can ideologically unaligned storytellers guide people toward distinguishing fact from fiction?...

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Harris Dickinson Shirtless Triangle of Sadness
CONTENT CREATION, FILM & TELEVISION
December 4, 2022

Europe Sends the New York Times a Message With ‘Triangle of Sadness’

Ruben Östlund's 'Triangle of Sadness' is a stark, mocking rebuke for American pseudo-Marxists. Are they too righteous and "progressive" to listen?...

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CONTENT CREATION
August 22, 2022

Cousin Athol’s Portrait of Helmut Newton

A portrait by Athol Shmith from 1957 establishes a personal connection with Helmut Newton's "mysterious" years in Melbourne. ...

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The Secrets of Dumbledore
CONTENT CREATION
June 12, 2022

The Three‑Body Problem of ‘The Secrets of Dumbledore’

The final installment of the 'Fantastic Beasts' trilogy is a welcome evolution in the way gay men are portrayed in mass-market cinema. Sadly, there are other considerable problems....

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Colin Farrell After Yang
CONTENT CREATION, THE INDIA FILES
March 24, 2022

Quick Crit: ‘After Yang,’ ‘WeCrashed,’ and Tarun Tahiliani

This week's sample-sized reviews of random filmed content gets personal. Ever wondered just how big and fat the Indian wedding market is? Killough was there from its birth to it's current behemoth size....

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CONTENT CREATION
January 23, 2022

‘1883’ and Its Pretzels of Conflict Between Anglos and Euros

Only midseason, the subtext about American cultural and racial relationships Taylor Sheridan's prequel to 'Yellowstone,' are already intellectually weighty enough for a few dissertations....

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Paolo Sorrentino's The Hand of God
CONTENT CREATION
January 1, 2022

Oscar 2022: La Grande Tristezza of ‘The Hand of God’

In his most personal film to date, Paolo Sorrentino is too timid in confronting the depth of his grief, seemingly embarrassed of eliciting pathos. With more a truthful rawness, it could've been a masterpiece....

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Nicole Kidman Javier Bardem in Being the Ricardos
CONTENT CREATION
December 22, 2021

‘Being the Ricardos’ Tries Not to be About Cancel Culture. It Is.

Aaron Sorkin had the opportunity to create an incendiary cautionary tale about the terrors of wokeism, but he pulls back and plays it safe, even in interviews. So meta....

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