Pure Film Creative

who we are. what we do.

Pure Film Creative is a premium content creation company based in Los Angeles and Beijing, headed by acclaimed filmmakers James Killough and Rain Li. We bring Hollywood’s exacting standards of excellence and creative scope across all platforms and formats of entertainment, communications and advertising.

team pfc

James Killough

james killough

CEO and Founder of Pure Film Creative

James Killough is an award-winning writer, director and producer.

rain li

Creative Director of Pure Film Creative

Rain Li is an award-winning, internationally acclaimed cinematographer and director.

DO YOU OWN YOUR GOLDFISH MOMENT?

You only have a few seconds before customers forget you and swim away.

Are you gonna hook ´em or lose ´em?

More About Content Creation

Film Production: Why The DP is Your MVP

Why the relationship between directors and their cinematographers is the most critical on a film set....

Filmmaking: Is Voiceover Narration Always a Weakness?

The rule is to stay away from voiceovers unless absolutely necessary. Is it more a question of taste?...

Content Creation: ‘Endings Are So Difficult’

Why the controversial 'True Detective' season one finale works....

Keep It Simple, Showrunner

After being blown away by Jill Soloway's 'Transparent', Killough looks at other similar shows to find what works for him....

La Vie en Verlan: How the French Literally Lost the Plot

After watching Michel Gondry's 'Mood Indigo', Killough examines why French literature has hit rock bottom....

The Creative Process: When Rewriting Means Erasing

After his friend Will Chancellor publishes his first book, Killough has a few thoughts on the rewriting process....

Featured Posts

‘Just Don’t Die in India’

On a trip with a friend to Varanasi, Killough remembers his early years as an American screenwriter in Bollywood....

SCARLETT’S LETTERS: The Astonishing Fertility in Peaceful Decay

Scarlett Rouge reports from a barge in the middle of the Venice Biennale....

The Essential Art of Not Taking Offense

Killough splits his personality to toughen his greatest weakness. Has it worked?...

SCARLETT’S LETTERS: Have Broom, Will Travel

While creating a commission in Turin, Scarlett Rouge goes in search of magic....

That Progressively Luminous Clarity

Killough explains how dreams measure your mental and spiritual state. But aren't they one and the same?...

SCARLETT’S LETTERS: Point to Point

Scarlett and family do Frieze differently, of course. And that drags up all sorts of memories of Hollywood hedonism....