Jennifer Lawrence and The Great Fappening

America’s sweetheart had quite the Labor Day weekend. The nudes leaked of Jennifer Lawrence and a bevvy of lesser female stars and models grasped the hardons of most men around the world and still haven’t let go. The instant they exploded from 4Chan on Sunday, the geeks on Reddit created a subreddit devoted to an event so cataclysmic they dubbed it “The Fappening,” a portmanteau of ‘fapping,’ the post-Recession word for jerking off, and ‘happening.’

Has JLaw gone Kardashian on us? Not quite. This will only increase her exposure, so to speak, and her popularity with the demographic that Hollywood salivates over most. If the Lord of the Rings crowd wasn’t exactly storming the box office for Hunger Games before, they will now. Lawrence’s reps doth protest too much, running around online swatting naughty re-posters with cease-and-desist orders and empty threats; in reality, they are thrilled and gloating. The cash cow from whom they skim a percentage just got fatter. And stand back Edward Snowden! Bryan Hamade, the hacker who leaked the nudes, has been canonized overnight, his icon an inflated dickhead with a halo.