The Trouble with Hedi

Hedi Slimane Diva

Gentle reader,

Doesn’t it seem like ages since we were gearing up for the big battle between Raf Simons at Christian Dior and Saint Laurent’s Hedi Slimane at last month’s Paris Fashion Week?  They were both fashion-world darlings showing their first collections at their respective new houses, which are coincidentally the jewels in the crowns of competing luxury giants LVMH and PPR, so it seemed something exciting might happen.  Well, we all know now that nothing remotely resembling a battle really went down.  Simons showed a collection that was Dior-esque, I suppose, but without compromising his own minimalist aesthetic, which met with good reviews.  Mr. Slimane, on the other hand, designed a collection of Stevie Nicks/Rachel Zoe rocker chick costumes that didn’t go over so well and exposed a rift between him and the press that seems to be getting wider by the minute.

Months ago, there was the firestorm over Slimane’s redesign of the Yves Saint Laurent logo by taking “Yves” out of the name and calling it Saint Laurent Paris instead.  YSL diehards went apeshit but it didn’t bother me much because I think everything needs to be shaken up once in a while if it’s going to stay fresh.  In any event, Saint Laurent himself launched the ready-to-wear line under the Saint Laurent Rive Gauche label so what’s the big fucking deal?

Saint Laurent by Hedi Slimane

Saint Laurent Spring 2013

Then a friend asked me in a Facebook post to confirm a rumor that the designer had walked into the Rodeo boutique and fired the general manager on the spot because he wasn’t immediately recognized.  “That could never happen,” I said.  “He’d at least have to get the corporate office to terminate him and anyway I’m sure no one could be that petty and ridiculous.”  Then I heard that the general manager of the London boutique, who happens to be a good friend of someone I know, was asked to rush to L.A. to take over the Rodeo store on a day’s notice.  Since then, the entire staff has been replaced so I might have been wrong about the “petty and ridiculous” part.

Enter Cathy Horyn, the New York Times fashion critic, who gave a less than glowing review of Slimane’s collection.  She also mentioned how the fashion press were seated in the back rows or made to stand, adding, “While a lot of journalists don’t really care where they sit, the lack of professional courtesy smacked of ignorance or arrogance.”  Then came the fighting words:  “I was not invited.  Despite positive reviews of his early YSL and Dior collections, as well as a profile, Mr. Slimane objected bitterly to a review I wrote in 2004 — not about him but Raf Simons.”

Slimane’s reply, posted on Twitter, was absolutely juvenile.  After a couple of backhanded complements, he finally writes, “In conclusion, and as far as I’m concerned, she will never get a seat at Saint Laurent but might get 2 for 1 at Dior. She should rejoice.  I don’t mind critics, but they have to come from a fashion critic, not a publicist in disguise.  I am quite mesmerized she did get away with it for so many years.”  I personally found it interesting that he could spell the word “mesmerized” but didn’t know the difference between “critique” and “critic.”

Other editors are feeling the heat but I’m glad they’re still not afraid to be honest.  Lisa Armstrong of the Telegraph clearly wasn’t thrilled in her review of the collection but still wasn’t giving up on Slimane.  She gave us this: “But the man has taste.  I would love to be able to watch his evolution at this house.  Judging by his apparent fear of any kind of objective criticism, however, I fear I won’t be allowed back.”  Don’t worry, Lisa.  You can always check out the pictures on!

Imran Amed

Imran Amed

What tipped me off that there was something rotten in the state of YSL was Imran Amed’s exhaustive and informative article on his Business of Fashion site about the random directives issued from the PR office.  Here’s one:  “Then, last week, Saint Laurent’s press office sent out a mass email instructing media on the nomenclature we should use when referring to the brand. “The House is referred to as ‘Yves Saint Laurent.’ The ready-to-wear collection by Hedi Slimane is correctly referred to as ‘Saint Laurent’. (‘Saint Laurent Paris’ is used in the logo but not when spoken/written about the collection). Collection credits, should you photograph any items, is [sic] correctly written ‘Saint Laurent by Hedi Slimane.’”  Um, what?

Then Imran found he wasn’t invited to the show because they hadn’t liked his “tone of voice” when writing about YSL, which seemed completely absurd.  He expressed it thus: “In all my years editing BoF, I have never encountered this kind of ultimatum from a fashion brand threatening non-cooperation. Indeed, every single time BoF has written about YSL (or Saint Laurent, or Saint Laurent Paris) we have received some kind of request to change the article to comply with what seem like the whims of the brand’s PR team, who appear to think that the media exists solely to serve as their mouthpiece.”

So I don’t know what kind of Mean Girl weed those bitches over at YSL are smoking but it ain’t doing them any favors.  Slimane may have since deleted his tweets about Cathy Horyn, which I’m told is some kind of social networking apology, but if he’s this delusional after showing one single collection, he’s headed for a Galliano-sized fall from grace in no time.

Much love,





Comments: 5

  • jkillough October 10, 20128:10 pm

    Well done, Tuttle.  I got this from a shy but outspoken reader on Facebook: “Slime-ane: He is the most bizarre and pretentious idiot I’ve ever had the non pleasure to observe. At a party he twitched and darted from corner to corner all the while looking meekly out from under his brow. His fondness for young boys is also disturbing. He, Bruce Weber and Gus van Sant should start up a twink house. Love your write up. XO”

    • JamesTuttle October 10, 201210:57 pm

      @jkillough I’m glad that they loved the article but sorry to hear that Slimane is going the Weber/van Sant route with the younger guys. Maybe we should just direct him to Fiesta Cantina on Santa Monica Blvd and call it a day. Ewww.

  • La Comtesse Lola October 10, 201210:06 pm

    I LOVED Yves (and yes that’s Yves, and yes I am taking that “tone” when I say it!) Saint Laurent, and so this whole debacle saddens me. And really, after all the fuss, you are right Tuttle…he gives us rehashed Stevie and Rachel.   So, why don’t we, as consumers,  just take our money elsewhere…Let’s not forget, Haute Couture from any house, has not made money in years…it’s the little things~the shoes, handbags, perfume and lipstick, that keep them going…so come on girls, let’s show them how to walk the walk…I for one will be spending my money at Dior.  Because I can.

    • jkillough October 10, 201210:20 pm

      Imagine being inspired by Rachel Zoe… I just can’t imagine.

    • JamesTuttle October 10, 201210:30 pm

      Thank you, Madame la comtesse.  You’re much more knowledgeable, I’m sure, about YSL than I but I really do think that the collection is just okay, given all the hype.  You’re also correct that licensing has been the big moneymaker, whether it’s eyewear, underwear, perfume or lipstick for so many brands. Let’s see what happens for the YSL or Saint Laurent or Saint Laurent Paris or Hedi Slimane for Saint Laurent products.  Personally, I’m quite confused.

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